Brewery Color Palettes
Warm malts, hop greens and label inspired creams for taproom staff shirts and growler merch.
#1F2A24 · #C8892F · #E9D8B4 · #7A2E1D · #F6F1E7
#2B1D14 · #D9A441 · #4F6B3A · #EFE6D2 · #9C3D22
Free tool
Brand Color Palette Generator
Build a brand color palette that prints. Generate palettes, lock the colors you love, see them on a tee and a cap, and get the closest Pantone match for every color.
How This Palette Prints
Pantone matches are the closest on screen color and are a starting point. We confirm ink and thread colors on your proof.
Color Palette Ideas by Industry
Starting points for business merch, uniforms and branded apparel. Tap a palette to load it into the generator, then lock what you like and keep going.
Coffee Shop Color Palettes
Roasted browns, crema tones and a fresh accent for barista aprons and to go merch.
#2C1E16 · #7B4B2A · #C9A27E · #EFE4D6 · #3E5C4A
#1E1B18 · #B5651D · #E8D3B9 · #6B8F71 · #FAF6F0
Construction Color Palettes
High visibility yellows and oranges with steel grays that hold up on crew shirts and hard hat stickers.
#1C1C1C · #F2B705 · #F28705 · #D9D9D9 · #3B4A54
#232323 · #FFC20E · #5C6670 · #E4E4E4 · #B33A1E
Landscaping Color Palettes
Grounded greens, soil browns and a clean light for crew tees and work polos.
#1E3A2B · #4F7942 · #A3C585 · #E8E2CF · #6B4F2E
#233D2B · #7FA04E · #D8C690 · #F4F1E8 · #3C5A73
Real Estate Color Palettes
Navy, charcoal and brass for polished agent polos, quarter zips and open house giveaways.
#0F2537 · #C5A572 · #F5F1EA · #6E7B85 · #1F4E5F
#1B1B1B · #B08D57 · #EDE8E1 · #2F4858 · #8C9A9E
Restaurant and BBQ Color Palettes
Smoky blacks, fire reds and butcher paper creams for kitchen crew and front of house.
#1A1A1A · #B22222 · #F2E3C6 · #D98E04 · #3D2B1F
#2A1A12 · #C1440E · #F4E1C1 · #6E7F3B · #111111
Fitness and Gym Color Palettes
Bold contrast and energy for gym tees, coach shirts and member drops.
#0D0D0D · #E63946 · #F1FAEE · #A8DADC · #1D3557
#111111 · #3DDC97 · #FFFFFF · #5E6472 · #FF6B35
Auto and Mechanic Color Palettes
Shop floor reds, oranges and grease proof darks for work shirts and hats.
#121212 · #D62828 · #F77F00 · #EAE2B7 · #003049
#1B1F23 · #4A90E2 · #C0C5CC · #F5F5F5 · #E63946
Salon and Spa Color Palettes
Soft neutrals, blush and sage for stylist aprons and retail merch.
#3E3A39 · #D8B4A0 · #F5EDE6 · #A3B18A · #7A5C61
#2D2A32 · #E3C5B3 · #F8F4F0 · #9AA899 · #C08497
Tech and Startup Color Palettes
Clean modern brights on dark for team hoodies and conference swag.
#0B1021 · #3A86FF · #8338EC · #F1F5F9 · #06D6A0
#111827 · #6366F1 · #22D3EE · #F9FAFB · #F59E0B
Medical and Dental Color Palettes
Calm, trustworthy blues and teals for scrub tops and office polos.
#0B3954 · #0FA3B1 · #E0F2F1 · #FFFFFF · #F25F5C
#12355B · #5FA8D3 · #E9F1F7 · #4CAF50 · #1E1E1E
Ranch and Outdoors Color Palettes
Leather, canvas and sage tones for ranch hands, outfitters and outdoor brands.
#2E2A24 · #8C5A3C · #C9B79C · #4B5D3A · #F2EBDD
#1F2B24 · #A6763C · #E8DCC4 · #5B6B7A · #AE1F24
Bar and Nightlife Color Palettes
Deep darks with neon pops for bartender tees and event merch.
#0D0D0D · #7B2CBF · #E0AAFF · #FFD60A · #F8F9FA
#141414 · #C9184A · #FFB3C1 · #2B2D42 · #EDF2F4
Texas Classic Color Palettes
Our own go to mix: black, Saint Texas red, cream, navy and a worn gold.
#111111 · #AE1F24 · #F4EFE6 · #1B2A47 · #C8A165
Picking Brand Colors That Print Well
Fewer colors, cleaner print
Screen printing uses one screen per ink color, so a two or three color logo prints sharper and costs less than a five color one. Embroidery works the same way with thread colors.
Plan for the garment
Your shirt or hat color is part of the palette. Pick one dark and one light option so your logo works on both. The preview warns you when an ink will be hard to see.
Use Pantone numbers
Each color shows its closest Pantone (PMS) match. Send those numbers with your art and we can match your brand across every order. See every ink in the Color Guide.
Ready to print?
Grab our free art templates to size your logo, then design online or request a quote.
Questions
Color Palette FAQ
Is the color palette generator free?
Yes. Make as many palettes as you like, copy the hex codes, share a link or save a PNG. No sign up needed.
How do I use the palette generator?
Press the space bar (or tap Generate) for a new palette. Lock any color you want to keep, tap a hex code to fine tune it, and tap the shirt icon to choose which color is your garment. The tee and cap preview update as you go.
How many colors should a logo for shirts have?
Two or three ink colors is the sweet spot for screen printing. Each color needs its own screen, so fewer colors print cleaner and cost less. Full color art can go DTF instead.
Can you match my brand's Pantone colors?
Yes. Every color in the generator shows its closest Pantone (PMS) number. Send your PMS numbers with your art and we match ink to them. Thread is matched to the closest stock thread color.
Why does my color look different on the shirt?
Screens glow and fabric doesn't, and ink sits differently on dark and light garments. That's why we always use an underbase on dark shirts and confirm colors on your proof.
No questions match that. Try another word, or get in touch below — we're happy to help.
Want help picking colors?
Send us your logo and we'll suggest ink colors that print great.
